Social media is becoming more vital than ever before with digital marketing ad spend growing while traditional ad spend continues to decrease. There are a lot of reasons that your business should be investing in social media, but we break down five of the most important reasons below.
Social media gives your brand a presence online.
Social media gives your brand space to tell its story no matter your marketing budget. Social sites give you control of your brand’s narrative. You can build brand awareness with organic growth alone or include paid advertising on a budget that works for you.
Social media increases your marketplace awareness.
Social media gives you and your audience channels to stay up-to-date on important marketplace and industry changes. Social media can clue you in to a change in climate for your target audiences.
Social media gives you a direct line of communication with your audience.
Social media gives you an opportunity to build relationships with your customers and stay top of mind when they’re buying. You can build an entire community of dedicated customers just by interacting with them online! Social sites make customer service and communication easier and you can stay on top of your brand sentiment with social listening – helping you learn about what your customers do and don’t like.
Social media can increase both your foot traffic and web traffic.
Whether you’re strictly an e-commerce business or you have a brick-and-mortar storefront, social media can help move your audience to their intended destination and boost sales in the process. You can track this process online with analytics and key performance indicators (KPIs) to ensure your return on investment (ROI).
Social media can help increase your brand’s search engine optimization (SEO).
Social media can help your brand’s Google ranking. The links you share across social sites increase your brand’s exposure and improves your brand’s credibility. Social media sites drive website traffic while you wait for your SEO measures to catch up. Read more about how social media can help your SEO here.
These are just a few of the reasons you should incorporate social media in your marketing mix to achieve your business goals. It’s free, easy to use, and can make a huge impact.
If you have more questions about how to make social media work for your business, comment below and ask us!
Author: Shelby Brannan, Co-Creator of Envie Media
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Envie Media LLC 