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Latest from the Blog
Why Are Social Media Influencers Important?
The term “social media influencers” is one thrown around a lot lately. But who are they? Over 3.484 billion people actively use social media, making it an ideal scene for engagement and business. This is where influencers come into the picture. Influencers “are people who have built a reputation for their knowledge and expertise on…
TikTok: A Guide to the Fastest-Growing Social Media App
Hundreds of millions of viewers have flocked to the video-sharing social network, TikTok. So what exactly is TikTok and is it right for your social media marketing purposes? TikTok evolved from its beginning as the app Musical.ly in 2014 and became what we now know it as in 2018. The algorithm anticipates what type of…
Talk the Talk to Walk the Walk: Marketing Lingo
Part of navigating the world of social media marketing is learning the lingo. So, we’ve created a glossary of common terminology and acronyms that will help you discuss your social media strategy with ease while looking like a boss. -A/B Testing (also known as split testing): the process of showing two versions (variant A &…
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